Tagline: ‘Fab Stories!’
Who is this magazine for? Sixty-seven pence is an odd price for a magazine. A strange price for anything, come to that. What costs 67p? Other than a well-judged bag of pick n’ mix and a small quantity of loose mushrooms hand-selected at the supermarket, it’s hard to think of many other things. So why is Real People being sold for such a precise fee?
The answer only becomes clear when the mag is sat next to shelf-mate Pick Me Up. Pick Me Up is an aggressively priced rag too, but pitched at a marginally less attractive 68p. It does not reflect well on the staff or readers of the mag that this suggests the following conversation happened at Real People HQ:
- ‘The circulation war is getting serious. We’ve got a huge battle ahead at the 69p price point. What are we going to do?’
- ‘Put more puzzles in?’
- ‘No, the mag is almost entirely wordsearch-based as it is.’
- ‘What about upping the nudity count?’
- ‘Good idea Rodney, but boobs cost money, and I’ve heard the Pick Me Up editor is sexting that woman off Made In Chelsea. Let’s not start a war we can never hope to win.’
- ‘What about writing some well-researched articles?’
*silence* *10 minutes pass*
- ‘Right, now that Hayley’s been fired, why don’t we cut the price by 2p with the money we’ve saved?’
- ‘Brilliant. We can’t possibly lose. Those bastards at Prick Me Up will never squeeze more than a penny out of their margins.’
Real People is all about gossipy stories. These were once exchanged by middle-aged women over garden walls. Sadly, modern life has stripped those interactions away. But those same women still love a bargain and still yearn for that fix, even if they don’t go to their garden wall to get it because they’re too busy playing online bingo.
What did you get for your 67p? Fab stories, that’s what. The ideal gossip mag story is one you can imagine gleefully telling about that gauche woman four doors down (‘Oh, Mrs Lar-dee-dar over there buys her milk from M&S Paula, it’s a bloody liberty.’). At a minimum, a good story should have your bingo-winged chums going ‘no!’ and ‘never!’ and ‘I always thought there was something odd about that couple, you know, but I don’t like to pry.’
The front cover provides an assortment of teasers that are a classic example of the gossip ragman’s art. Obviously, your common or garden gossip about divorces and HRT is a bit tame (unless it’s about celebrities of course, but that’s a different genre). So, Real People delivers juicier stuff – sex, violence and babies. In many ways, Real People is a reminder that different between the sexes is small; there’s plenty of common ground to be found on boobs, fights and psycho partners. Swap articles on cats for cars and you’ve got a ready-made male equivalent, which presumably is called Feel People.
Anyway, the front cover promises lurid tales of benefit-snatching toy boys, a women popping out kids faster than I can shell pistachios, a crazy husband fire-bombing a house, a man who was nagged out of a coma and a poor woman suffering from enormous breasts. I’m not a regular reader of Real People, but I’m willing to bet that in regard to the latter story, next month will feature a piece on a woman’s redemption from tiny breasts. It’s like the tides.
Although the mag’s main stock is in stories, it’s offers a fine line in puzzles too. Real People is to be enjoyed as a break-time read, perhaps with a nice cuppa, and it generously offers no fewer than twelve brainteasers to help you pass the time. Cash prizes are offered for all of these, an offer that looks especially generous when you consider that a) the mag costs less than a quid and b) a typical question is: ‘Which Michael Jackson album is the biggest selling of all time? A) Thriller B) Chiller.’
This question is on a page where the word ‘Thriller’ is mentioned no fewer than seven times.
Features: The stories in Real People are a roller-coaster ride through the human condition. Unfortunately, it’s one of the those roller-coasters that you get at travelling fairs where the safety bars don’t really come down over your shoulders and the carts smell strongly of horse.
A key detail about Real People is that the protagonists are paid for their stories. Up to a grand, according to the front page. The fact that these women were desperate enough for a cheque to give up their tales to the slavering gossip hounds is pretty depressing. Personal traumas laid bare for a few hundred quid so people can tut and snigger over a Nescafe.
But still, rule one of gossip mags applies to Real People: the actual story is far less exciting than the front cover would have you believe. In the case of the coma-curing nagger, the medical evidence for a link between mithering and treatment of acute disseminated encephalomyelitis remains inconclusive. That woman did have really big boobs though, so I can’t fault the journalism there. 36NNN apparently, which doesn’t sound so much like a cup size as the straining noise the support bra must have made, poor woman.
Adverts: Adverts are pretty thin on the ground in Real People. I’d have bet good money that those zany people at Gala Bingo would be in there – it’s hard to imagine an easier market segment for them to hit – but the four adverts in the mag’s paltry 50 pages were for shampoo, other magazines (about soaps, which I suppose is essentially the same premise as Real People but for Not Real People), rice that possesses a magic slimming effect (possibly because it resembles sick), and a creepy bracelet.
I enjoyed the creepy bracelet very much because it reminded me of the mocking adverts for useless toot that Viz does. The ‘For My Son’ bracelet looked about as appealing as the ‘Life of Christ in Cats’ plate set, right down to their Pay Nothing Now promise. This is naturally followed by mysterious multiple payment installments and ambitious P&P costs. All in all, your proud, God-fearing mother would be shelling out £66.96 for something you could probably pick up at Argos for a fiver.
The bracelet was so good, in fact, that I decided to hasten to the website of Bradford Exchange, the company unabashedly flogging this stuff. They have been selling arse for ‘over 40 years’ apparently, and good for them.
Letters page: There’s not that much call for a dedicated letters page in Real People, as the entire magazine is basically one big letters page.
However, a vague effort is made at the start of the magazine, which offers comedy news in brief interspersed with a sprinkling of missives and photos for readers seeking out the 25 quid payday on offer.
Some people have taken their enthusisasm for £25 to the point of exploiting children that aren’t even their own.
Hell is Real People. But at 67p, who’s complaining?
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